Put the next van on the road, upfitted.
A wrapped, shelved, stocked service van is a rolling storefront. Funding it from a standing rule can beat a 60-month note with your name on the guarantee — if you give the reserve time to build.
Bitcoin treasury for plumbing companies
Steady calls all month. Build long-term ownership from them.
Emergency calls and service agreements give plumbing shops rare month-to-month steadiness. BitReserve turns the rule you choose — fixed dollars or a share of QuickBooks net income — into Bitcoin, one balanced QuickBooks entry per buy.
You choose the rule · You can pause anytime · Your books stay current
Three simple steps
How it works
1
Connect QuickBooks
Connect your company and choose the QuickBooks accounts BitReserve should use. Setup takes about two minutes.
2
Pick your rule
Choose a fixed monthly dollar amount, or a percentage of the net income QuickBooks reports. You stay in control and can change or pause it.
3
Your books stay current
When a buy settles, BitReserve posts a balanced journal entry to the accounts you chose.
Built for your books
The accounting is already done
BitReserve posts every settled buy to QuickBooks as a balanced journal entry, so the accounting does not become a separate monthly task.
Posted when the buy settles.
No exchange CSV to import and no transaction to key in by hand.
Mapped to your chart of accounts.
The entry uses the accounts you approve during setup and lands balanced and dated.
Ready for review.
Your general ledger keeps a clear transaction and cost-basis history for your bookkeeper or CPA.
Journal Entry #BR-0204
Monthly Bitcoin buy · 0.03092 BTC @ $96,550
| Account | Debit | Credit |
|---|---|---|
| Bitcoin Held (Other Current Asset) | 2,985.00 | |
| Bitcoin Purchase Fees (Expense) | 15.00 | |
| Business Checking (Bank) | 3,000.00 | |
| Totals | 3,000.00 | 3,000.00 |
Posted automatically by BitReserve · Jul 1, 2026
Balanced ✓
Illustration only: this calculator models a hypothetical share of monthly revenue. The production BitReserve rule does not track gross revenue; at launch, you choose either a fixed monthly dollar amount or a percentage of the net income QuickBooks reports.
Optional planning tool
What could your reserve become?
Once the product makes sense, use your own revenue and timeline to explore a range of possible outcomes. This is a planning model, not a promise or prediction.
The trend
Small businesses are already doing this
Business Bitcoin adoption is not only a megacorp story. River's published business-adoption data below includes many smaller companies.
$54B
of Bitcoin added to business balance sheets in 2025 — more than every prior year combined.
River, Bitcoin Adoption 202675%
of businesses buying Bitcoin on River have fewer than 50 employees. This is a small-business movement, not a Fortune 500 one.
River Business Report 202510%
of net income is the median amount those businesses route into Bitcoin (the average is 22%).
River Business Report 20252.5×
growth in public companies holding Bitcoin during 2025 — 194 now carry it on their balance sheets.
River, Bitcoin Adoption 2026Why it fits a plumbing business
Service demand can hold up better than project work when the economy wobbles — burst pipes don’t check the news. If your months run steady, a modest standing rule is easy to size, easy to forget, and easy to leave alone for the years a volatile asset needs.
Small businesses feel inflation first.
For businesses with thin margins or limited pricing power, rising costs can land quickly. A cash reserve can lose purchasing power to inflation while it protects you — which is why some owners route a slice of true surplus into something else, accepting volatility in exchange.
Small businesses can move fast.
No board, no committee, no quarterly treasury review. River's research found concentrated ownership is exactly why small firms adopt Bitcoin ahead of big ones — one decision-maker, one decision.
Discipline beats timing.
Manual buying can be easy to postpone after a dip or during a busy month. A modest automated rule can make the schedule consistent without watching the price or allocating money the business needs next quarter.
Start your Bitcoin reserve
Setup takes about two minutes. Pause anytime.
Put it to work
What plumbers build the reserve for
Own the camera and jetter, not the rental.
Drain-line cameras and jetters earn their keep once you own them. A reserve is one way to turn the rental line item into an owned asset on your timetable.
Face the quiet weeks without desperation pricing.
Even steady shops hit a soft stretch. Keep a cash buffer for that first — the Bitcoin reserve is the longer-horizon layer behind it, one you’d rather not touch and might sell at a loss if you must.
Frequently asked
I’m a two-truck shop. Is this overkill for a business my size?+
The typical business doing this looks like yours — most companies buying Bitcoin through River have fewer than 50 employees. The rule can start small: a modest fixed amount, or a low percentage of net income. There is no minimum that assumes a fleet.
My parts costs spike randomly. What if I need the cash?+
The reserve stays liquid — you can sell any portion back to dollars when a supplier bill or truck repair lands, and the sale books to QuickBooks just like the buys. The price that day may be above or below what you paid, which is why it backs up your cash float instead of replacing it.
Is the Bitcoin actually mine?+
Yes. Purchases run through our payment partner Strike and the Bitcoin is held in your name. Every transaction is tracked and recorded — in BitReserve and in your QuickBooks ledger.
How is the monthly buy amount actually calculated?+
At launch you choose between two rule types: a fixed dollar amount, or a percentage of the net income QuickBooks reports for the period. The calculator on this page models a hypothetical share of monthly revenue so you can explore scenarios — it is an illustration, not how the production rule is computed.
What shows up in my QuickBooks?+
One balanced journal entry per buy: a debit to the Bitcoin asset account you chose, the fee, and the matching credit to cash. You pick the accounts during setup, so everything lands where your bookkeeping expects it.
What if Bitcoin's price drops?+
Your rule keeps running unless you pause it, and the same dollars buy more Bitcoin at lower prices — but a drop is a real loss on what you already hold, and there is no guarantee of recovery on any timeline. That is why the rule should only route in money the business can leave alone for years.
Can I change my amount or pause?+
Anytime, from the dashboard. No lockups.
Let this month’s service calls fund next year’s van
Connect QuickBooks, set your rule, and let it run. Setup takes about two minutes.
Or talk to Matt first (30 minutes, no pitch).
Bank-grade storageBooked to QuickBooks automaticallyPause anytime
BitReserve is a treasury and savings platform that facilitates the purchase and custody of Bitcoin on behalf of business customers. Bitcoin is a volatile asset; its value can decrease as well as increase. Forecasts shown on this page are illustrative, based on user-supplied inputs and our stated assumptions, and do not constitute financial, investment, or tax advice. Past performance does not guarantee future results. BitReserve does not provide investment advisory services.
Talk to Matt
Have a question?
Reach Matt directly. Pick whatever is easiest.